Treatment Grid

Production Project Treatment

Example production brief: Create an original music video to promote your new artist or band. Length: 3 minutes - 3 minutes 30 seconds. Longer tracks may be edited or faded out to meet the required length. You may use an existing song for your music video (this does not need to be copyright-free), but the song must not have an existing official music video.

Name and genre of music track/ film: The genre will be rap. The name of the track is Who Dat Boi; by bbno$ featuring So Loki and produced by Lentra.

Pages to be produced: N/A

Target Audience: Males aged 16-24.

Application of media language: My research into similar products suggests that the genre conventions of this style of music establish a dominant male role. This can be implied through a submissive nature of an over-sexualised representation of women, images of money, cars and usage of low angles. However, while looking into other MVs made by bbno$, I found that they somewhat subvert the conventions of a typical rap music, primarily due to the lack of sexualised representations of women. Bbno$’s style of MV seem to be quite eccentric and abstract, almost psychedelic, and thus I decided to implement a psychedelic nature into my MV through the use of line animations. My initial research on Kpop MVs show that a typical nature of that style of MV includes a heavy performance element through dance, and I decided to include this in my MV.

Representations and how they will be constructed: The main representation will be of a superior masculinity. This will be constructed through the low angles, gestures, and props featured in the MV. This representation will also be reflected through the lyrics of the actual track. My MV will include shots of money, drugs and over-sexualised representations of women.

Industry: production, distribution and marketing: In my research I found that Lentra produced several of his tracks. I decided to incorporate another track by bbno$ in order to advertise and market his other songs.